5 Smart SEO Strategies for Church Websites

Did you know that search is the number one driver of web traffic?

That means that if you really want to attract more visitors to your weekly church service, you need to optimize your website for search engines. Because even church websites need an SEO strategy.

That’s why we’ve compiled a list of our top five SEO strategies.

Keep reading for the inside scoop!

  1. Update Your Website’s Design

The appearance of your church’s website is almost as important as the appearance of the church itself when it comes to attracting visitors.

Potential churchgoers may be put off by a poorly designed or disorganized website. On top of that, your site may not be showing up on SERPs if you haven’t paid careful attention to the design.

Create a site that is easy to navigate and filled with SEO-friendly content. Invest in a professional web designer’s services, purchase quality graphics, or try some of our other website design tips.

  1. Hone in on Local SEO

Although fellowship and meaningful worship services are what keep people coming back to church, the truth is, many people will initially choose a church based on convenience. That’s why it’s essential that church websites don’t neglect local SEO!

Google reports that search interest in results “near me” has increased 34 times since 2011. So now more than ever, it’s important to make sure you’re showing up on local SERPs.

An easy way to boost your local SEO is by claiming your business on Google. Make sure you add relevant info to your listing, like service hours, address, and contact info. This will help drive even more local traffic to your website, and hopefully, to your church.

  1. Don’t Be Afraid to Get Technical

A big factor in your website’s success is how easy it is for search engine bots to crawl your site. Making your website friendly to bots is a vital part of any SEO plan, However, it’s one many people neglect.

The reason for this is many people don’t think they have the know-how to tackle technical SEO. The very idea of optimizing website structure strikes fear in their hearts. However, with some patience and basic research, even the technologically challenged can get their site to start ranking.

Alternatively, you can hire a professional to deal with the technical side of things.

  1. Optimize Your Website’s Loading Time

If people have to wait more than a few seconds for a page to load, there’s a good chance they’ll get impatient and give up. There goes a potential church member.

To make sure this doesn’t happen to you, compress your media files, including images and videos. Bonus tip: Using YouTube for video embeds of sermons and live recordings will instantly make your site more SEO-friendly.

  1. Find a Quality Web Host

Your web hosting choice will impact your site’s speed, uptime, and other factors. These, in turn, affect your website’s SEO. That’s why it’s essential that you choose wisely.

A quality web host also means a secure one. This protects both you and your visitors.

We Provide Quality Hosting for Church Websites

Our mission at Christian Web Host is to provide the best web hosting while maintaining our Christian quality of service. Contact us today!

 

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