Church Blog: How to Keep Your Members Updated with a Church Blog

church blog

Blogging and church might seem like they wouldn’t go together. But in our day where 4 billion people are on the internet, blogging is a natural choice to reach the surrounding community and others.

If you’ve given any thought at all to start a church blog, but you’re stuck on how to proceed, keep reading as we offer you these tips!

How to Start a Church Blog

Whether we like (or agree) with it or not, the church culture is plugged into technology. People are reading the Bible on their phones during sermons, and churches build websites to keep the members in touch with events and a page where a church can reveal their beliefs to potential church-goers.

The only thing missing is a blog.

Starting a blog doesn’t have to be intimidating or hard. Here are some tips to make the most out of your church’s blog.

1. Define Your Purpose

Starting a blog for your church is a fantastic start, but similar to starting a church, you need to define your purpose. Will your blog be specifically for members, or will you try to reach those outside the church?

Also, consider the content you’ll write. Is it more of an informative or inspirational blog? Whatever material you choose, be sure that it reflects your mission as a church and that the voice is consistent with that mission.

2. Create an Editorial Calandar

One of the reasons why many blogs fail is because they don’t plan. Planning your content ahead of time keeps you focused and prepared as you write, like sermon writing. Try planning a few weeks in advance and then schedule a month or two in advance. Sitting down to write when inspiration strikes show blogging inconsistency and probably isn’t helpful to your audience, especially if they’re returning readers.

3. Designate Writers

Even though the pastor, or pastors and elders, in the church might be the experts on theological issues, that doesn’t mean others are unqualified to write!

Other leaders in the church like your worship leader, children’s teachers, missionaries, and other people who dedicate their time, often have plenty to say that’s beneficial! As you create your editorial calendar, incorporate these leaders, so the pastor is not left doing the bulk of the writing.

This provides a wonderful way for readers to see the unified voice of your church through different people. Be sure that leadership approves of the posts before they go live on your site.

4. Share Content with Other Churches

Of course, you want as many people as possible to fill the pews (or chairs!) on a Sunday morning. But the church down the street or another website might have some fantastic content or resources on their blog that you’d love to share with your congregation or readers.

Sharing content is much more appreciated than simply stealing content, or an idea, from another website. And sometimes it takes the pressure off of filling an editorial calendar with original posts. If you’re going to share, be sure to cite your source and give them credit rather than claiming the idea as unique to you.

5. Don’t Forget Visual Content

Blog posts that contain images (and even videos) are read more than content that lacks images – an impressive 94% more. Your average reader will likely not be a seminary student, but an average Joe down the street.

The entire post doesn’t have to be filled with images, of course, but the suggested amount is one image every 150 words. Again, there’s no right way to do it, other than to make sure there are images to look at!

6. How Often Will You Blog

Blogging frequently is what keeps people coming back. Loyal readers love fresh content, so deciding how often you will blog is vital.

Once a week is preferable, but that may not be possible when you’re first starting. Aim for once every two weeks and as you gather more writers, fill up your calendar to once a week if you can.

7. Make Your Blog Easy to Navigate

Blogs that lack simplicity regarding navigation are not visited as much. If there’s a busy interface, people are likely to sign off and visit a blog that’s constructed well. When you’re building your church’s blog, make sure that it’s easy for people to find.

Learn more here to about the best way to build your church’s website!

8. Beyond Sunday

While thoughts on Sunday sermons might be fine for a post frequently, you don’t want to make it a habit. There’s an abundance of issues surrounding our culture and community, and touching on those subjects may reach an audience that doesn’t go to church.

Linking to a sermon video or a mention of a previous sermon is ok, but writing about cultural issues,

9. Highlight Events (Not Too Much)

While it’s great to showcase events on your website, it’s better to sustain from sounding too much like a church program. The program is designed to inform the congregation and visitors about upcoming events, activities, and other announcements. The blog, however, can dive a little deeper into some of your events and highlight the positive outcomes from it.

Church Blogging: Takeaway

In our technology-saturated age, having a church blog is an advantage in spreading the word about your church’s mission and an excellent way to connect with others that may or may not know about your church. Use these tips to create a truly remarkable blog that speaks to people both inside and outside your congregation.

Want to learn more about how to manage your reputation online? Contact us today for more information!

5 Church Web Design Trends to Watch in 2018

web design trends

A website that lacks could be affecting your congregation, especially among younger churchgoers. 46 percent of people who attend service say a church’s website is an important decision maker.

Don’t be left in the dust come 2018. Check out the web design trends that will shape 2018 and begin preparing a strategy!

1. 2018 Will Be Bold and Bright

Midas Marketing accurately predicted that bold type and bright colors would be a digital hit for 2017, and that design will continue into 2018!

Our eyes are naturally drawn to these brazen web pages and with good reason. Color stimulates feeling for all of us and big text is a blessing for both design and assisting users with poor eyesight.

Does your website have small text that’s difficult to read? If so, it’s time to shift to something big, bold, and beautiful!

2. Enhance User Trust with SSL

Website security was a hot topic in 2017. Developers and marketers found their jobs aligned as Google began favoring “HTTPS” websites.

It’s easy to find out whether or not your site has an SSL certificate. Simply look at the URL. If it begins with HTTPS then you’re safe, if not then you need to talk to your web team about purchasing an affordable SSL certificate.

Secure your website with SSL certificates here!

3. Responsive Web Design

As our browsing shifts to our phones, it’s vital that your website does as well. Ensure that your current or future website has responsive elements that translate well on a mobile device.

Responsive web design improves the user’s experience and also improves your site’s Search Engine Optimization (SEO), making it easier for followers to find you!

4. Parallax Storytelling

Parallax, or scrolling, storytelling is a fun, effective way to spread your message. With creative graphics and even animation, you can tell the story of your church, it’s members, or a biblical tale with a blend of content writing and design.

Parallax has been a key contender in web design trends for a while now but developers are reinventing the wheel by incorporating the art of storytelling with the functionality of scrolling.

Parallax makes it easy for users to read and comprehend a video. Tell one great story or create a host of stories for your congregation to choose from.

5. Stay Vigilant with Video

Don’t be afraid to post some videos on your website or even dedicate an entire tab solely to your small snippets. Whether you film services, special events, or enjoy end-of-year compilations of photos and memories, videos are meant to be watched. What’s more is that people want to watch them.

Show potential congregation members what your church is all about and entice them to come experience services for themselves.

Set Yourself Up for Success in 2018 with Trusted Web Design Trends and Hosting

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5 Smart SEO Strategies for Church Websites

Desk with computer and office supplies

Did you know that search is the number one driver of web traffic?

That means that if you really want to attract more visitors to your weekly church service, you need to optimize your website for search engines. Because even church websites need an SEO strategy.

That’s why we’ve compiled a list of our top five SEO strategies.

Keep reading for the inside scoop!

  • Update Your Website’s Design

The appearance of your church’s website is almost as important as the appearance of the church itself when it comes to attracting visitors.

Potential churchgoers may be put off by a poorly designed or disorganized website. On top of that, your site may not be showing up on SERPs if you haven’t paid careful attention to the design.

Create a site that is easy to navigate and filled with SEO-friendly content. Invest in a professional web designer’s services, purchase quality graphics, or try some of our other website design tips.

  • Hone in on Local SEO

Although fellowship and meaningful worship services are what keep people coming back to church, the truth is, many people will initially choose a church based on convenience. That’s why it’s essential that church websites don’t neglect local SEO!

Google reports that search interest in results “near me” has increased 34 times since 2011. So now more than ever, it’s important to make sure you’re showing up on local SERPs.

An easy way to boost your local SEO is by claiming your business on Google. Make sure you add relevant info to your listing, like service hours, address, and contact info. This will help drive even more local traffic to your website, and hopefully, to your church.

  • Don’t Be Afraid to Get Technical

A big factor in your website’s success is how easy it is for search engine bots to crawl your site. Making your website friendly to bots is a vital part of any SEO plan, However, it’s one many people neglect.

The reason for this is many people don’t think they have the know-how to tackle technical SEO. The very idea of optimizing website structure strikes fear in their hearts. However, with some patience and basic research, even the technologically challenged can get their site to start ranking.

Alternatively, you can hire a professional to deal with the technical side of things.

  • Optimize Your Website’s Loading Time

If people have to wait more than a few seconds for a page to load, there’s a good chance they’ll get impatient and give up. There goes a potential church member.

To make sure this doesn’t happen to you, compress your media files, including images and videos. Bonus tip: Using YouTube for video embeds of sermons and live recordings will instantly make your site more SEO-friendly.

  • Find a Quality Web Host

Your web hosting choice will impact your site’s speed, uptime, and other factors. These, in turn, affect your website’s SEO. That’s why it’s essential that you choose wisely.

A quality web host also means a secure one. This protects both you and your visitors.

We Provide Quality Hosting for Church Websites

Our mission at Christian Web Host is to provide the best web hosting while maintaining our Christian quality of service. Contact us today!