How a Church Brand Can Benefit from Packaging Design

Large white church and blue sky with some clouds

Because everything is online now, you may feel that high-quality packaging designs aren’t as important anymore. This couldn’t be further from the truth.

In fact, people still judge a brand by the quality of its packaging. Trust and brand loyalty still heavily rely on brand design as seen on the outside of products and merchandise.

This is true for a church brand as well as a company. Churches reach their audience with the information and products they distribute, so thinking about packaging design is crucial for them as well.

If you work with a church, let’s look at how a packaging design can benefit you

Create a Unique Identity

People don’t typically associate a church with marketing techniques, but they definitely come into play. Anything that is delivered to the public may include branding information and imagery. Pamphlets and informative booklets come with packaging design, so this is your chance to be creative.

Packaging materials provide a great opportunity for a church to establish a unique identity and set themselves apart. Having a design that people come to recognize means they associate your principles and message with the imagery.

Think about the values your church promotes and try to come up with a brand that reflects this. It helps to make a list of these values and get other people’s opinion on what comes to mind when they think about your organization.

You can also get ideas from professionals like SmashBrand packaging design to help guide you in the right direction.

Spur Growth

If your church is changing or expanding, a church brand is a great way to help you get to the next level. Packaging design will deliver a fresh brand to your existing congregation and the general public.

This is also a great tool if you’re making changes to the image of the church and want to promote a modified brand. You may want to reach a new audience and need an updated message to show individuals what you’re about.

These things help promote growth. Because you’re in control of your branding, you can steer the direction of your church in the right direction.

Help Spread Your Message

The role of package design is to deliver important information about a product. It gives people a good idea what to expect when interacting with an organization. This is crucial for a religious organization.

A church’s message is one of its most important elements. When done correctly, this message can be integrated into the brand and added to packaging design.

Aside from delivering a message, the design will catch people’s attention. It can be used to draw people in so you can inform them about your values and beliefs. Companies do this, so why can’t you?

Promote Your Church Brand with Packaging Design

New members of your church need to know what you’re all about. In addition, long-term members like to know that their church as a strong reputation in the community. Packaging design helps bring your message to the rest of the community.

For more information about expanding your church’s reach, check out our blog today.

5 Beautiful Christian Wedding Songs That Will Make Your Ceremony Perfect

5 Beautiful Christian Wedding Songs
Wedding rings and roses with musical sheet background

A wedding is such an important landmark in a couple’s journey. All the time planning and preparing doesn’t compare to the actual ceremony where vows are exchanged, and hearts are connected as one.

Music is an integral part of the ceremony and Christians always want to celebrate the spirit of the Lord during sacred moments through music selection. To put that Holy Spirit in your step, we have curated a list of memorable Christian wedding songs for your special day.

The Procession

The procession is an essential moment during a Christian wedding. The entire wedding party walks down the aisle and takes their place by the altar. The bride gets escorted down the aisle by her father while the groom waits lovingly at the altar.

For this occasion, you need a Christian wedding song that speaks to the heart of marriage: honor, compassion, and love.

“Wedding Song (There is Love),” Sung by Peter, Paul, and Mary

This song is a great choice for the wedding procession because it combines the idea of marriage with praise and worship. The song was first performed at the wedding of one of the group members, Peter Yarrow, in 1969.

The song was officially released in 1971 and became a Billboard hit. The following year, singer Petula Clark re-recorded the song. No matter what version you choose to use, the song will set the mood with heartwarming lyrics about two souls joining together as one under God.

“The Lord’s Prayer,” Sung by Andrea Bocelli featuring the Mormon Tabernacle Choir

This moving tribute by the Italian Tenor was released in 2009 on his album titled “My Christmas.” A prayer is the best way to bless a Christian marriage and the Lord’s Prayer is the most iconic hymn. As a Christian wedding song, especially during the procession, it will evoke feelings of reverence for guests.

“Alla Luce Del Dio,” Sung by Mark Magnuson

“Alla Luce del Dio” is an Italian phrase meaning “The light of God.” It is also the name of an acoustic song played by guitarist Mark Magnuson. The song is featured on his 2006 album, “Acoustic Weddings.” Couples looking for an earthy and sentimental Christian wedding song will enjoy this melody.

The Recessional

After the exchange of sacred vows, rings, and a shared kiss, the couple is now one before God and man. The newlyweds make their way down the aisle first, followed by their wedding party. Now is a good time to play one of your favorite Christian wedding songs to cement your union.

“I Will Be Here,” Sung by Steven Curtis Chapman

This ballad by Christian singer Steven Curtis Chapman is one of his most popular songs from his “More to This Life” album. At four minutes and 30 seconds long, it’s the perfect length for the recessional. It’s also a testament to the power of love and a reminder that even if the couple requires a little Christian marriage help down the road, the spouses are dedicated to sticking it out through the good times and bad.

“I Promise,” Sung by Jaci Velasquez

Singer Jaci Velasquez released this song on her 1996 debut album, “Heavenly Place.” The contemporary Christian song features lyrics that all Christian couples can relate to as they enter their new life.

The Best Christian Wedding Songs

Our collection of songs is just a helpful resource for brides and grooms planning their big day.

We understand the mood music creates at a special event. For Christians, a wedding is not just a celebration of their love but also a time for praise and worship. These Christian wedding songs are meant to inspire couples as they prepare for their new life. Visit our website to learn more and contact us with any questions!

5 Church Web Design Trends to Watch in 2018

web design trends

A website that lacks could be affecting your congregation, especially among younger churchgoers. 46 percent of people who attend service say a church’s website is an important decision maker.

Don’t be left in the dust come 2018. Check out the web design trends that will shape 2018 and begin preparing a strategy!

1. 2018 Will Be Bold and Bright

Midas Marketing accurately predicted that bold type and bright colors would be a digital hit for 2017, and that design will continue into 2018!

Our eyes are naturally drawn to these brazen web pages and with good reason. Color stimulates feeling for all of us and big text is a blessing for both design and assisting users with poor eyesight.

Does your website have small text that’s difficult to read? If so, it’s time to shift to something big, bold, and beautiful!

2. Enhance User Trust with SSL

Website security was a hot topic in 2017. Developers and marketers found their jobs aligned as Google began favoring “HTTPS” websites.

It’s easy to find out whether or not your site has an SSL certificate. Simply look at the URL. If it begins with HTTPS then you’re safe, if not then you need to talk to your web team about purchasing an affordable SSL certificate.

Secure your website with SSL certificates here!

3. Responsive Web Design

As our browsing shifts to our phones, it’s vital that your website does as well. Ensure that your current or future website has responsive elements that translate well on a mobile device.

Responsive web design improves the user’s experience and also improves your site’s Search Engine Optimization (SEO), making it easier for followers to find you!

4. Parallax Storytelling

Parallax, or scrolling, storytelling is a fun, effective way to spread your message. With creative graphics and even animation, you can tell the story of your church, it’s members, or a biblical tale with a blend of content writing and design.

Parallax has been a key contender in web design trends for a while now but developers are reinventing the wheel by incorporating the art of storytelling with the functionality of scrolling.

Parallax makes it easy for users to read and comprehend a video. Tell one great story or create a host of stories for your congregation to choose from.

5. Stay Vigilant with Video

Don’t be afraid to post some videos on your website or even dedicate an entire tab solely to your small snippets. Whether you film services, special events, or enjoy end-of-year compilations of photos and memories, videos are meant to be watched. What’s more is that people want to watch them.

Show potential congregation members what your church is all about and entice them to come experience services for themselves.

Set Yourself Up for Success in 2018 with Trusted Web Design Trends and Hosting

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