5 Smart SEO Strategies for Church Websites

Did you know that search is the number one driver of web traffic?

That means that if you really want to attract more visitors to your weekly church service, you need to optimize your website for search engines. Because even church websites need an SEO strategy.

That’s why we’ve compiled a list of our top five SEO strategies.

Keep reading for the inside scoop!

  1. Update Your Website’s Design

The appearance of your church’s website is almost as important as the appearance of the church itself when it comes to attracting visitors.

Potential churchgoers may be put off by a poorly designed or disorganized website. On top of that, your site may not be showing up on SERPs if you haven’t paid careful attention to the design.

Create a site that is easy to navigate and filled with SEO-friendly content. Invest in a professional web designer’s services, purchase quality graphics, or try some of our other website design tips.

  1. Hone in on Local SEO

Although fellowship and meaningful worship services are what keep people coming back to church, the truth is, many people will initially choose a church based on convenience. That’s why it’s essential that church websites don’t neglect local SEO!

Google reports that search interest in results “near me” has increased 34 times since 2011. So now more than ever, it’s important to make sure you’re showing up on local SERPs.

An easy way to boost your local SEO is by claiming your business on Google. Make sure you add relevant info to your listing, like service hours, address, and contact info. This will help drive even more local traffic to your website, and hopefully, to your church.

  1. Don’t Be Afraid to Get Technical

A big factor in your website’s success is how easy it is for search engine bots to crawl your site. Making your website friendly to bots is a vital part of any SEO plan, However, it’s one many people neglect.

The reason for this is many people don’t think they have the know-how to tackle technical SEO. The very idea of optimizing website structure strikes fear in their hearts. However, with some patience and basic research, even the technologically challenged can get their site to start ranking.

Alternatively, you can hire a professional to deal with the technical side of things.

  1. Optimize Your Website’s Loading Time

If people have to wait more than a few seconds for a page to load, there’s a good chance they’ll get impatient and give up. There goes a potential church member.

To make sure this doesn’t happen to you, compress your media files, including images and videos. Bonus tip: Using YouTube for video embeds of sermons and live recordings will instantly make your site more SEO-friendly.

  1. Find a Quality Web Host

Your web hosting choice will impact your site’s speed, uptime, and other factors. These, in turn, affect your website’s SEO. That’s why it’s essential that you choose wisely.

A quality web host also means a secure one. This protects both you and your visitors.

We Provide Quality Hosting for Church Websites

Our mission at Christian Web Host is to provide the best web hosting while maintaining our Christian quality of service. Contact us today!

 

6 Ways Mobile Application Testing Can Help Your Church

Mobile Application Testing

Did you know over 80% of consumers use an app rather than a mobile website? And nearly 65% of proficient app users report they view businesses with mobile apps more positively.

The average American spends at least 2 hours per day on a mobile device. And 80% of this time is spent on app usage.

This means a person’s app experience can be the difference between their receptivity to your church’s message and passing it by.

So, let’s take a look at 6 ways mobile application testing can help your church.

Mobile Application Testing For Your Church

Churches are a place of sanctuary. They bring hope to the downtrodden. And their mission is often far-reaching.

They also rely on support from their congregation and the community as a whole to continue this mission. This is why learning as much as you can about spreading the message through digital means is so important.

What Is Mobile Application Testing?

Mobile application testing examines the applications running on mobile devices and how they’re functioning, employing the following methods:

  • Mobile web applications. These apps access websites on mobile devices through various browsers by linking to a wireless network.
  • Native applications. A native app is developed for use on a platform such as tablets or mobile devices.
  • Hybrid applications. These apps are a mix of the web and native apps. They can function either offline or on devices.

Native means that it’s built for a specific device or platform.

For example, you might choose to build an app specifically for iPhone or Android operating system. Native apps run more smoothly on the device or platform they’re made for.

Apps that run across multiple platforms may have bugs that they encounter on just one of the devices they’re used on. Because of this, app testing must be done across different devices.

It may work on your device but not one of your parishioners.

Why Is Mobile Application Testing Important?

Application testing helps businesses, including churches, to create applications that are adaptable and work across numerous platforms.

Testing checks to see if the app is doing what it’s supposed to be doing. This allows an app’s message to effectively reach more individuals.

App testing involves a process of creating an app software measuring the apps’:

  • Handling and operation
  • Uniformity
  • Functioning

The testing can be done either manually or through computer controlled means. And it offers wonderful benefits to all who use it, including the board of your church.

How Can Mobile Application Testing Help My Church?

Mobile application testing can help your church in many different ways. We are coming into a dominant technology age. And even churches need to keep up with the growing popularity of the web to ensure the message is effectively communicated.

  1. Providing Your Church Board 24 Hour A Day Testing Ability

One type of testing is through Cloud technology. Its central server links to a set of machines. And every one of the host machines is able to host approximately ten other machines.

All of these devices are made available to the board of your church every hour of the day whenever they are linked to a server. So you can test applications at any time convenient for you.

You simply link to the Cloud and choose which device you would like to test. You can manually test devices through the use of your keyboard and mouse.

All of the functions are accessible to your church to maximize the ability to reach more app users.

  1. Giving Your Church A Wide Variety Of Device Options To Choose From

It’s important for your church to keep up with digital marketing trends. Know what types of messages are getting through to viewers. So your church’s online presence can adapt accordingly.

When you use mobile app testing, your church will be given many different options for devices to choose from. You’ll be able to select any device from the mobile lab, instead of being limited to only the devices you can link to.

You’ll be able to choose which devices you want to test ahead of time. This will allow you to know precisely when you’ll be able to test the device.

  1. Offering Easy And Straightforward Implementation

When your church chooses to use software to test apps, you may find it easier than you thought it would be.

Mobile app testing is not that complicated. You can typically set up your mobile lab within the hour. And you don’t necessarily have to install any software.

Testing will expand the value of your mobile application by ensuring everything is running as optimally as possible.

  1. Allowing You To Check Performance Concerns Over Various Local Networks

You will be able to link all devices to a host machine in multiple locations. This capability makes every device accessible to any tester.

You’ll have access to every local network carrier. And this will enable you to ensure your app works adequately in various locations.

This will help your church spread its message to more people no matter where they happen to be at the time.

  1. Letting You Complete More Test Scenarios In The Same Amount Of Time

More than 20,000 versions for devices are on the market today. These devices contain at minimum 25 distinct kinds of operating systems.

As a board member of your church, you’ll be able to test at least 500,000 sequences. This will let you select the best sequence for your specific situation.

For crowdsourced testing for any platform, you can also see more here.

  1. Offering Your Church More Global Exposure And Outreach Capability

When your apps are tested and it’s been established that they’re effectively reaching those you want to reach, your church will have more exposure.

With more exposure comes more possibilities to spread the message of your faith.

With all these benefits, your church’s return on investment will be well worth the money put towards mobile app testing.

Support For Your Church Through Mobile App Testing And More

From giving your church 24-hour a day control to offering your church global exposure, mobile app testing is worth the investment. With its simple implementation, you’ll get the results without the headaches.

For more information on how you can help your church flourish in the digital age, check us out today.

 

10 Reasons Your Church Needs an SEO Expert

seo expert

A recent study conducted by the Pew Research Center found that almost half of all adults have searched for a new congregation at some point in their lives. Maybe they’re looking for a new sermon, or have recently moved to town, or are hoping to find a new church to attend with a loved one.

Whatever the reason, more would-be congregants are turning to the Internet to discover the perfect church for them. If you want to make sure you’re capturing the attention of that audience, you should consider reaching out to an SEO expert.

An SEO expert is a great resource when you want to optimize your church’s website. An expert will help make your website the best it can be.

Read on to learn why you need an SEO expert to optimize your site so that you can spread the word of your church online.

  1. Benefit from Experience

A true SEO expert will have years of experience optimizing websites, and when you work with one, you can benefit from all of that hard work.

You won’t have to spend resources trying to figure out what works for SEO and what is a waste of time. Instead, you can trust that the expert you’re working with will have the tools to make that determination for you.

Working with an expert who has a strong background in SEO will allow you to avoid the trial and error period, and start immediately implementing solutions that work.

  1. Improve your User Experience

When determining web rankings, one factor that search engines consider is user experience:

  • How easy it is for a visitor to navigate your site?
  • How pleasing is the display?
  • How long does a user have to spend searching for the information they need?

The better your user experience, the higher your ranking will be. An SEO expert has the tools to revamp your site so that it provides any visitor with the most user-friendly experience possible.

That, in turn, will drive more visitors to your site in the first place.

  1. Save Time and Money

Too many organizations mistake SEO for being a do-it-yourself kind of project. But the truth is, SEO is more complicated than most of us realize.

The algorithms a search engine uses can change without warning, and retooling your site so that it is ideally optimized is a time commitment. The staff at your church should spend their resources in the areas where they are already experts.

Rather than wasting time and money trying to learn and implement SEO strategies yourself, rely on an SEO expert to get the job done as time-and-cost-efficiently as possible.

  1. Get a Tailored Approach

There is an abundance of companies claiming to know SEO, but many of them take a “one-size-fits-all” approach when working with actual clients.

A true mark of an SEO expert is that they offer an SEO blueprint that is tailored to your specific needs.

At a firm like Dymic Digital, that starts with an analysis of your current site. Understanding what you already do well allows you to allocate resources to the aspects of your site that actually need improvement.

You deserve an approach that is designed with your church in mind and not some generic plan that might not address your specific issues.

  1. Utilize Your Content

Nothing is more important for site optimization than well-written, valuable content.

SEO experts know that the days of stuffing your site full of keywords and hoping for improved rankings are long gone. Today, search engine algorithms are far more sophisticated and care about the quality of your site’s content.

An expert can help you create the kind of content that not only boosts SEO rankings but also provides a genuine value for those who visit your site.

  1. Access to SEO Tools

SEO tools can make the job of optimizing your site easier and more effective. For your church to purchase each necessary tool on its own, however, could eat into a budget that you don’t have.

The experts that work in SEO will have access to all of these tools already and be knowledgeable about how best to use them to optimize your site.

  1. Optimize for Mobile

Now that so many people are accessing sites through their smartphones, it’s important that your church’s website is optimized for mobile as well.

That process is additional to optimizing your desktop site and can have its own set of complications and challenges.

It would be a lot for your staff to handle on their own, but an expert who is well versed in SEO will be able to navigate your mobile optimization easily. That makes it easier for anyone to find your site, no matter the device they’re using.

  1. Reach a Younger Audience

While your church might currently have a loyal base of attendants, finding new members could be essential to the future of your congregation.

Church-goers of the younger, millennial generation are more likely than other demographics to find a new church online. Optimizing your site to improve its search engine ranking will help you attract the attention of that key demographic.

  1. Take Advantage of Social Media

Your social media pages are a great way for your church to communicate with members in real time, but they can also be used for SEO.

An expert will be able to help you take advantage of your current social media resources to generate more interest — and more searches — for your church online.

If you already have those pages, you should allow an expert to help you get the most out of them.

  1. Stay Updated on Trends

SEO best practices are constantly changing, especially as search engine algorithms get more sophisticated.

With everything else that your church’s staff has to focus on, staying updated on SEO trends is probably not a priority.

SEO experts, on the other hand, will follow industry trends and best practices. They can adjust your site when necessary to attract as many new visitors as possible.

Ready to Work with an SEO Expert?

The Internet has a way of making everything into a competition, and you want to be sure that the message of your Church can stand out in crowded space.

Working with someone who is well-versed in SEO can help you generate more interest in your church and attract more visitors to your site.

For more information on how to improve your church’s site, please contact us at any time.

How to Decide on a Wedding Theme

wedding theme

Every wedding has to have its memorable wedding theme to sell the whole event. It’s no wonder that anyone would stress over the details, big and small, considering that a wedding might be the most important day of a lifetime.

The biggest advice we can provide up front is don’t wait too long to decide on a theme for your wedding or to book a venue. These kinds of bookings happen months and months in advance, so don’t miss out on an opportunity because of poor timing.

And you need to choose a theme before you decide if you’re booking a barn, a church, an arcade, or whatever venue suits your marriage. To get down to it, let’s look at some pointers on helping to choose your wedding theme.

Brainstorm Your Defining Characteristics

From 1920s Gatsby to traditional white with red roses, there are all kinds of themes to choose from. But first, you need to do some brainstorming.

Take a seat and break out the pad and pen to jot down aspects of your relationship you would like to showcase.

Are you and your future spouse both into traveling? Make your wedding diverse and international, including or highlighting photos from trips you’ve taken.

Are you both crazy for the sea? Maybe you both enjoy scuba diving or run a very Salt Life kind of life. Check to see if any aquariums have venues or event spaces up for booking. (This is a lot more common than you think!)

If you don’t have an immediate theme in mind, tell your guests the story of your relationship in some aspect. Is there a song that personifies your relationship you can create a theme around?

Or maybe your idea of the perfect ceremony is a popup wedding? Try WeddingIntro for more information on conducting a stellar popup wedding. The point here is you have to consider many variations to get your perfect day just right.

Choosing a Wedding Color Palette

Maybe you decided to skip a theme and go with a color palette instead. There are still plenty of details to think over! A color palette will set the tone for many components like invitations and table arrangements, so you have to be picky.

Sometimes, your favorite color just won’t cut it for something as elegant as a wedding ceremony. You should consider the season and what themed colors come with the time of year you’ve chosen to have your wedding.

Consider what time of day you’ll have your ceremony and what colors will complement bridesmaids gowns best (which will, in turn, highlight your dress). Let the time and season factor into your color palette if you’re going that route.

Pinterest Wedding Theme

If you’re not already an avid Pinterest fan, once you discover the dream wedding ideas on there, you’ll more than likely develop an obsession. The ideas are crafty and unique, and many times they’re pulled off on a minimal budget.

Consider a rustic barn theme with plenty of do-it-yourself items like mason jar chandeliers and crafty place settings. Then to book a barn venue, which might be more difficult than it sounds (but that’s why it’s important to book ahead of time).

Browse thousands of ideas and string together some of your favorite for a truly personalized and well-fashioned wedding.

Now to Make a Decision

Think about what it will feel like when you look back.

Besides the countless pictures and people, your wedding will remain long in your memory, so make it exceptional!

Have experience designing your own dream wedding? Let us know about it in the comments!

 

5 Beautiful Wedding Invitation Trends to Know About

wedding invitation trends

Have you recently gotten engaged? If so, you’ve likely begun the exciting but often overwhelming process of choosing a dress, a venue, a color scheme, even a signature cocktail for the reception.

First things first, though — to ensure that your friends and family will be able to attend, you will need to send out invitations! Check out the hottest wedding invitation trends to give you inspiration!

Hand Lettering

There’s been an explosive resurgence in the popularity of hand lettering in the past few years, and with good reason. Hand lettering can evoke elegance, whimsy, or nostalgia. It infuses ordinary text with a personality that simply doesn’t exist in regular typography. And isn’t that exactly what you want for your wedding invitations?

Commission an artist to create hand-lettered save-the-dates and invitations. This is a wonderful way to design your own wedding invitations, ensuring that they are 100% unique!

Monochrome Minimalism

Clean, minimalist design is everywhere these days, from websites to wedding invitation trends. Whether you choose hand lettering or a more traditional font, minimalism and a monochrome palette will keep the emphasis on the important aspects of your invitation — specifically, your names and the pertinent details.

Minimalism doesn’t have to mean that your wedding invites look like a handwritten grocery list or an e.e. cummings poem, however. Incorporate simple design elements like horizontal lines, graphic frames, bold ampersands, or a mix of fonts and font sizes.

Greenery and Natural Elements

Pantone’s color of the year is a beautiful yellow-green shade called Greenery. It’s a perfect color for outdoorsy couples who are tying the knot in a church and want to bring nature into the ceremony, or those who are planning an al fresco ceremony.

Other natural elements that are popping up in wedding invitation trends are wood-grain patterns, leaves and wreaths, and earth tones.

Watercolor Washes

Not into minimalism? Maybe green is not your color, but you still want something besides black and white? Look at some of the absolutely gorgeous watercolor designs for wedding invitations. Flowers are a perennial motif for weddings, and watercolor versions help them turn into a stunning, yet subtle background pattern for your invites.

Another way to use watercolor is by choosing gradients or stripes in your wedding color(s). Used this way, washes of color convey romance without overpowering your information with garish floral prints.

Metallic Foils

Last on our list of wedding invitation trends is bold metallic foil elements. Gold foil is the most popular, followed by silver and copper. Or go big and use a mix of metallic elements to adorn your invitations.

With this trend, you’ll want to keep the metallic foils to a minimum. Too much glitz is distracting and tacky, but just a touch of glimmering gold or shining silver can add the perfect pop of glamour.

Which of These Wedding Invitation Trends Is Your Favorite?

Comment below and tell us if you’re thinking of using hand lettering, metallic foils, watercolors, or natural elements in your wedding invitations — or if you’re doing something altogether different!

 

5 Web Design Elements to Help Your Church Site Run Smoothly

web design elements

In the last 10 years, church attendance has dropped almost 20%, and a large part of this decline comes from fewer youths and young adults. Why not attract this generation in the way that they respond best-with stunning web design elements and online features!

Here are 5 web design elements that will help your church site perform better.

  1. Start with a Plan

The very first step you need to take before making or editing your website is to develop a strategic plan.

Will your website focus on attracting new members, retaining old ones, or “C” all of the above. It’s important to have a plan in mind so that each aspect of the website fulfills the purpose.

Otherwise, you may waste a lot of time on elements that don’t make any difference at all. After you have a plan, you’re ready to start developing your website.

Here are some ways to find the best church website builder and get started immediately.

  1. Make Contact Information Easily Accessible

While you are building your website you need to remember this next crucial element. Make your contact information incredibly easy to find.

People may turn to your website in moments of crisis looking for help. If there is not a clear and easy point of contact, they will likely leave the site.

Your contact information is also important to add so that people know where to go for worship services and any other events. By adding in your website and complying with Google standards, people will be led by their mobile navigation to your building.

  1. Make it Mobile Friendly

That brings us to our next step. Be sure your site is mobile friendly. The majority of all internet consumption across the world comes from mobile devices.

That means that more likely than not people will be viewing your website on their phones, not from their desktops.

In order to better improve the mobile experience, avoid long paragraphs of text. Break it up with photos, bullets, or videos.

  1. Stay Updated

The fourth step is to continuously update your content. This will help your website in multiple ways. First, it will give people a reason to come back to your site.

Second, it will also improve your ranking on search engines. You can add updated content through blog posts, videos, and event information pages.

  1. Diversify Your Content

The last step is to diversify your content. Adding in videos and photos will engage your viewers and keep them on the page longer. This in return will improve your website’s ranking.

Unfortunately, these pieces can use a lot of memory. In order to avoid losing them, look into using a cloud archive service like HubStor.

Get the Best Web Design Elements Today

Now that you know the basics, it’s time for you to create your very own website, complete with the best web design elements!

As you design your page be sure to check out these 5 simple ways to improve it. This will help you avoid mistakes and create great content from the beginning.

Have any questions? Send them over our way! We’d love to give you personal advice.

5 Tips for Improving Your Church Marketing Plan

church marketing plan

Effective marketing is one of the trickier tasks for churches.

While challenging, it is still possible to promote your church while maintaining the authenticity of your message.

If you want to grow your congregation, read on for 5 tips for improving your church marketing plan.

Discover Yourself

Before you can promote your church to potential new members, you need to understand yourself.

Every organization has a certain identity and personality, from non-profits to large corporations. Churches are no different.

What type of church are you?

How do you worship? Are you influenced by any cultures based on your history? Do you emphasize certain types of community work?

Every church has a unique personality. Once you evaluate yourself and find ways to characterize your church, your church marketing plan will be much more focused.

Do Research

  1. Edwards Deming is attributed with a quote relevant to marketers and church-goers alike: “In God we trust; all others bring data.”

Research should be the foundation upon which all marketing activities are based. Data shows you the actual sources of problems.

Take the time to do some primary research about your church. Create a survey for your congregation. Ask them how they found the church, why they come every Sunday, and what they want to see.

More importantly, gather information from people not going to church. If a family decides to leave, ask them politely to answer some questions. You could also host focus groups for community members, regardless of their affiliation.

Research takes effort, but it will save you time and money with a more effective, data-driven marketing plan.

Target Your Message

All churches want to uphold Christ’s directive and reach everyone. But while you can sow the seeds, some just won’t take root.

Focus on the seeds that you can nurture.

Of these, individual seeds may have different needs. Some need more water. Others need richer soil or more sun.

Your research should give you the insight to develop audience segments. Like the seeds, different segments have different needs and desires.

Crafting targeted messages for each segment will make those messages more effective. The seeds have a better chance to grow and flourish.

Prioritize Your Website

Too many church websites look straight out of the early 2000s.

A website is the first face that many people see of your church. Make a good first impression.

Websites are an essential part of a church marketing plan. They host contact information, photos, and ways to sign up for newsletters and other marketing automation programs. A well-maintained site is also needed to appear in search results.

If your web presence needs some love, rebuilding your site is a good investment.

Set Objectives

Churches typically have the goal of growing and expanding, but their endgame is rarely more specific than that.

Objectives should be specific and use baseline numbers gathered in your research. List who you’re targeting, what you want to accomplish, the amplitude of the change, and a deadline. The specificity will allow you to evaluate your progress.

“Increase attendance by the 18-23 age bracket by 15% by December 31st, 2018” is better than “bring in more young people.”

Specific objectives will help focus your work and show you how effective your work is.

Improve Your Church Marketing Plan

As churches adapt to the online age, it helps to have digital tools built with the faith in mind.

Christian Web Host offers web hosting and other packages for churches and Christian organizations. Take the first steps to updating your church marketing today.

 

5 Digital Marketing Solutions to Help Your Church’s Website Rank

digital marketing solutions

Churches are looking to digital strategies to increase their website traffic. Even if a church has built the best website it can be of little use without a good and consistent audience.

Knowing the right digital marketing solutions is as important as knowing how to use them.

With over 1 billion websites on the internet, the competition can be tough. But by creating content, staying consistent, and getting support, any church can succeed.

Putting effort into proven techniques is a great way to boost traffic. Here’s how to use digital marketing solutions and increase website viewership:

SEO and Analytics

Embracing the digital tools available means that any congregation can stay closer. While some churches are going so far as to offer online baptisms, a church doesn’t need to alter the tenets of their faith to be successful on the internet.

The way many organizations, churches, and companies track their success is with analytics and SEO – or search engine optimization – shows a website’s rank with certain search terms.

Analytics can measure the traffic of your audience. Using analytics will allow a church to find out the online habits and demographics of their viewers.

Before starting to use any digital marketing solutions it’s important to measure the starting point. Use a current view of analytics and SEO to track progress as you go.

  1. Create Expert Content

One of the most important strategies to building an online audience is creating content. By continually updating your website with valuable information viewers will be more likely to return.

Creating expert content means producing information that is valuable to your viewers. Churches are fortunate to already have an idea of the concerns and questions of the congregation.

Using these types of topics as a starting point can help you create content. But being as specific and unique for your church is a definite must.

Highlight special events, congregation members, topics, and new information. With this type of attention to content, you will be more likely to attract viewers.

  1. Focus on What Works

When a church begins creating content and updating more regularly they can see what works and what doesn’t. Using analytics tools allows your church to find which topics and blog posts get the most traffic.

This information lets a church know what is most valuable to website visitors. Focusing on the comments and responses is also a good way to find out where to put your efforts.

The blessing and curse of digital marketing solutions are all the opportunities available. A church can become distracted and ineffective online if they don’t remain focused.

Simply putting effort into the types of information your audience wants will keep them coming back for more.

  1. Go Mobile

In the early days of the internet, most viewers used desktop computers. Today the ratio is in favor of mobile users.

The audience of a church website is more likely to access information from smartphones and tablets. As a result, churches need to keep their design and content mobile-friendly.

Churches should also note that 81% of mobile users prefer an app to a website. Catering to the needs and wants of your audience is one of the best ways to build viewership.

More visitors will respond and interact with your site if you use mobile design and apps to help reach them.

  1. Digital Marketing Solutions From The Experts

It would be a mistake for any business, organization, or church to go it along with digital marketing solutions.

Capitalizing on the expertise of these experts can mean the difference between failure and success with church websites. Maybe especially on the internet the latest tools and techniques can change fast.

Working with experts lets churches focus their energy on what is important and what works. Companies like The Web Ally SEO work with churches to help them grow visitors and use the best tools.

By offering website building, SEO enhancement, and web development a trusted provider will allow a church to build their audience.

Also, using a company with similar values for web and domain hosting can help. A church can use experts with comparable values for the best results.

  1. An Integrated Approach

Success in using digital marketing solutions to build viewers requires an integrated approach. While the core of a church’s digital offerings can be a website there are many other tools to use.

For instance, if you focus on creating digital content then social media can help spread the good word. By making content that caters to your audience that is shareable on social media you will be reaching more current and potential visitors.

Integrating Video

In addition, augmenting social media and website content with video can help reach your goals. As tastes change on the internet it is wise to use many different tools in an integrated approach.

This strategy should be done both deliberately and cautiously. It is better to stay focused and perform well than getting distracted online.

On the other hand, there is no reason to resist using all the avenues available that you are comfortable with.

Focus on Unique Church Goals

One of the things that are clear in today’s digital market is that not all organizations are the same. Focusing on the unique needs of a church’s website is a requirement to boost your visitors.

While there are many practices that might work for every company or organization it’s important to work with the support that understands your needs.

Focus on the strengths of your church, your visitors, and your faith. The internet will help you spread this message to a wider audience if you work with the experts.

Find The Experts

Once a church knows the benefit of using the right support they won’t have to look far to find it.

Christian Web Host has helped churches build their audience since 1997 catering to the needs of our clients. We offer scalable solutions for everyone.

From dedicated servers to support technicians and engineers, we have your needs covered.

Don’t wait to build your online audience. Contact ChristianWebHost today.

Why Your Church Should Invest in a Local SEO Expert

local seo expert

A strong church is all about fostering compassion, understanding, and accountability within your community.

Although much of this work is done in-person, having a church website can further engage and build your audience.

However, you need more than a well-designed website to accomplish this, which is why you should focus on building online traffic. One of the best ways to increase traffic is to hire a local SEO expert.

Here are three of the many benefits professional digital marketing with a local focus can offer.

  1. Be Relevant and Engaging

There’s a big difference between strategies for a global market and those for the audience in your backyard.

Building a local SEO campaign targets all your efforts to the immediate community. It focuses on identifying local search behaviors to place you at the front of users’ search results.

An easy way of doing this, for example, is adding location specifics to your keywords. The more you include details about where you are, the more you can reach people searching within your area.

A company like Squawkia can help you navigate Google extensions to include photos of your church, your contact information, and your address.

  1. Beat Out the Competition

A local SEO expert not only understands what you need to do, but what your nearby competitors are already doing.

They can focus on the tactics of the church down the street or on the other side of town. Your competition’s behavior will help determine what strategies to implement first.

Since the rate of on-the-go online searches is increasing, this is valuable now more than ever. Roughly 60% of searches come from mobile devices. This means people are looking for a church as they pass through town visiting, or while out running errands.

Make your site mobile-friendly and make your SEO strategies mobile-focused.

Using this kind of responsive design can improve the user experience and brand loyalty over your competitors. It gets people interested in your church and builds online traffic as they share your site with friends.

  1. Continue the Conversation

One of the best ways to boost online traffic is to increase the amount of online conversations your church is involved with.

This includes reviews as well as commenting on and sharing content from other churches.

Responding to local reviews increases your brand awareness and credibility. It shows you care about what your church members have to say.

Additionally, it doesn’t hurt to tell other churches you care, too. Interacting with other online church communities can lead to powerful conversations in many areas of faith. It might even lead to a sermon idea or an activity to include at your next church retreat.

Build Your Christian Site and Contact a Local SEO Expert

Many Christians struggle with staying connected to the church outside of Sunday obligations.

Make it easier for them to live their calling and create an online platform for everyone to engage.

If your website has been struggling to gain traffic, it might be time to consider local SEO solutions. Focus on your immediate community and watch how your reach expands from there.

For more tips on building an effective Christian website, click here.