5 Tips for Choosing Influential Images for Church Websites

church websites

You want visitors to your church website to see what a welcoming environment your church is. But, you’re not really sure how to convey that message.

When it comes to building a church website, or any website for that matter, one of the best ways to influence visitors is through the use of images.

In fact, there have been numerous studies done that prove the power of images. One such study found that people only remember 10 percent of what they hear, 20 percent of what they read, and 80 percent of what they see.

Clearly, images are important. But, these images also need to be powerful. In this article, we’ll go over the top 5 tips for choosing influential images for your church websites.

  1. Choose Pictures of People

Many church websites make the mistake of including images of only the building.

But, you preach to people, not to a building. Therefore, your images should focus on the people of your church. You can either have a professional take photos of your actual church members or, you can use stock images.

And, you can still incorporate the building in more subtle ways. You can do this by displaying pictures of people walking into your church or using a stained glass window or vibrant area of decor as your backdrop.

  1. Choose Images of Worship

The main purpose of putting images on your site is to evoke an emotional response in your viewers.

And one of the best ways to do this is with images of worship. Worship is the reason people attend church, as it gives them a sense of community and belonging. Posting pictures on your site of your parishioners during worship will help them get a sense of what your church is all about.

  1. Quality is a Must

While it can be tempting to take a few quick pictures from your phone for your site, it’s not going to do you any favors.

Low-quality images tend to turn people away, regardless of the organization you’re promoting. Make sure the images you choose are not grainy or blurry, and that they’re well-sized and look professionally taken.

  1. Be Consistent

The images on your church website should, collectively, tell a story.

Therefore, it’s important that color, style, orientation, filters, and sizing are all consistent. For example, if there’s one black and white photo, then all of the photos should be black and white.

Keeping the images consistent will help people remember your church more easily.

  1. Less is More

A few powerful images can evoke an emotional response and influence people to make a decision.

Too many images, however, can cause someone to feel bombarded, confused, and disoriented. To prevent this, make sure to stick with the “less is more” tactic. Try to strike a healthy balance between written content and images. An on-page SEO service can help you with this.

Church Websites: Wrap Up

By following these tips, your parishioners and potential parishioners will be able to see what you’re all about.

However, images are only one aspect of improving your website. There are many other simple ways to improve your church website as well, such as videos, newsletters, and blogs. If you have any questions about the tips in the article, please don’t hesitate to drop a comment below.

5 Powerful Strategies for Growing Your Church Email List

church email list

The message of the church can be. But how can you spread the message further than its walls and your weekly service?

We’ve already told you about how the church can help you find your spiritual self. Now how can you spread the message through email blasts?

Come along as we take you through 5 powerful strategies for growing your church email list.

Sunday Sign-Ups

The easiest way to grow your email list is, to be honest with your congregation. Don’t beat around the bush. Just ask for their email addresses.

If you print out a sign-up sheet before your Sunday sermon, you can pass it around at the end.

If you don’t already have an email list setup, make sure to check out a provider like Brixly Web Solutions before you miss out.

You never know who will be walking through your doors. There could be some potential new members joining you next Sunday.

New Member Information Forms

You know the old saying, “you only get one first impression”?

Well, in this case, it couldn’t be truer.

When you have someone joining your church service for the first time, make sure you get to know them. You should have them fill out a new membership form and make sure to include an option to join your church email list.

This way they can be more informed about your services. Who knows, maybe they will tell their friends to join your email list?

Attendance Cards

You generally have your congregates fill out an attendance sheet so you know how large your service is week to week, right?

What if you started treating these cards more like surveys?

This could help you know how to make improvements to your service. It could also help you to gain more emails for your church email list.

There are many different ways you can get people to fill out a survey. By taking this route, you can make sure all who attend your service are kept in the loop outside of the church.

Think about it like you are doing each other a favor. They will let you will know how to make your service better and you can grow your email list.

It’s a win-win!

Have a Link to Your Email List on Your Website

If you have a website, and we strongly suggest you do, make sure to have a section where people can sign up for your email list.

Have the section proudly displayed on your homepage.

Meeting People in the Street

Who said a little bit of grassroots sign up work was a bad thing?

Sometimes the best way to get people to sign up for your email list is to bring the message to the streets.

Roll up your sleeves and get to work!

Now You Know 5 Powerful Strategies for Growing Your Church Email List

With these helpful tips, you will be able to grow your congregation fast.

There are so many ways to keep in touch with people. So make sure you keep in touch with your weekly churchgoers!

If you have any more questions on how to grow your email list, feel free to send us a message through our contact page. We are here to help.

5 Key Things You Can Learn from the Best Church Websites

best church websites

Did you know church membership is on the decline nation-wide?

As a church, you have to get creative to increase membership. No matter how passionate your sermon is or how many unique unity ceremonies you offer, you can’t neglect marketing yourself. One of the best ways to do that is through your church website.

Not sure where to start? We’ve got five key ideas from the best church websites to fire up your engine!

  1. Consider Your User’s Experience

Have you ever visited a website for a product or an event and details were few and far between? After several clicks all over the site, you probably closed the window in frustration.

In fact, 87% of people rank user experience as one of the most important website features. The best church websites always consider the user experience and you should, too.

How do you keep the user’s experience in mind when building your site? Try to think of the things you usually look for when you’re online.

Address, hours, and methods of contact, like phone number and email, are a no-brainer. Install a Google maps widget so people can see both directions and street view.

Do you already have that? Great – you’re ahead of the curve! We do have a few more tips to consider…

For example, add your staff’s names, pictures, and title. If someone wants to know about choir practice or where to send donations, they can find the right person instead of blinding sending an email out to anyone.

Cover your basics and make it easy for those who visit your site to find the information they need. It sounds like common sense – and it is! – but too many people forget about these crucial steps.

  1. Statement of Belief

This is key for attracting new worshipers – make your statement of beliefs clear and easy to find on your website.

Why is this a key component of the best church websites? Because this is where you outline what you’re all about!

Is your church non-denominational? What’s the major doctrine you follow?

A Baptist church in Iowa might not be the same as a Baptist church in Texas. For potential congregants who are new to the area and are looking for a new place to worship, this helps clarify any questions they have.

You never know – you might pick up a few locals, too. If your church’s name doesn’t clearly list your denomination, a statement of belief on the website will help clear any doubts.

  1. Social Media

Does your church have a Facebook page or a Twitter? Sure, it takes a bit more effort to keep it up, but it’s worth it.

Besides telling your followers how to find you online during a sermon, you should add social media buttons to your website.

Don’t have social media? What are you waiting for? Social media isn’t the wave of the future – it’s the present and beyond.

Sure, it can be a bit frustrating to have to constantly keep up with it. Once you find inspiration, though, you’ll get into the flow. Plus, there are tons of great tools to help you manage your profiles, including creating graphics and scheduling posts.

The best church websites know to include social media – take this important tip and run with it!

  1. Church Calendar

This really deserves its own section. If you can get people interested in your church but they don’t know when to show up, then you’ll be right back where you started.

Make your calendar easy to find and simple to understand. You can even have fun with it – decorating it with red and yellow leaves for the fall months, for example.

Another item to add to the calendar? Office hours! If you have a set time that people can contact you with general questions, make sure to put that on the calendar.

  1. Church News

The best church websites know that to keep their site looking fresh, they update it with relevant news.

Update is a key word here: you’ll lose a visitor to your site if the last update you did was in 2013!

Listing church news doesn’t have to be a major undertaking. If there’s something important your congregants need to know, add it to your news bulletin.

As with social media, once you get going, you’ll continuously find things to talk about. Feeling stumped? Ask your staff – you might discover one of them has a passion for managing the news feed!

Even your congregants can be a great source of news for your site.

Think You’ve Learned Everything from the Best Church Websites?

Ready to hire a digital marketing agency and get the ball rolling on your new online identity? Great! But before you start, we have a few more tips that will push you to the next level…

  • Find a photographer – A few professional photos can go a long way. It might not even be expensive – ask a congregant with a passion for photography or hire a university student that’s building a portfolio!
  • Info about your Youth Services – Make an extra page with details about your Sunday school, youth groups, and other kids’ activities.
  • Sermon archives and podcasts – If someone misses a service, have a recording available on your website. Podcasts are great to supplement your service or have an on-the-go option

Upgrade Your Website Today!

These web design tips are going to catapult you from basic to beyond. Once you’ve got the main areas covered, add on the bonus tips.

It’s going to take effort on your part but it will be so worth it! Get creative, put in some elbow grease and make the changes today to see a big difference tomorrow!