5 Tips for Improving Your Church Marketing Plan

church marketing plan

Effective marketing is one of the trickier tasks for churches.

While challenging, it is still possible to promote your church while maintaining the authenticity of your message.

If you want to grow your congregation, read on for 5 tips for improving your church marketing plan.

Discover Yourself

Before you can promote your church to potential new members, you need to understand yourself.

Every organization has a certain identity and personality, from non-profits to large corporations. Churches are no different.

What type of church are you?

How do you worship? Are you influenced by any cultures based on your history? Do you emphasize certain types of community work?

Every church has a unique personality. Once you evaluate yourself and find ways to characterize your church, your church marketing plan will be much more focused.

Do Research

  1. Edwards Deming is attributed with a quote relevant to marketers and church-goers alike: “In God we trust; all others bring data.”

Research should be the foundation upon which all marketing activities are based. Data shows you the actual sources of problems.

Take the time to do some primary research about your church. Create a survey for your congregation. Ask them how they found the church, why they come every Sunday, and what they want to see.

More importantly, gather information from people not going to church. If a family decides to leave, ask them politely to answer some questions. You could also host focus groups for community members, regardless of their affiliation.

Research takes effort, but it will save you time and money with a more effective, data-driven marketing plan.

Target Your Message

All churches want to uphold Christ’s directive and reach everyone. But while you can sow the seeds, some just won’t take root.

Focus on the seeds that you can nurture.

Of these, individual seeds may have different needs. Some need more water. Others need richer soil or more sun.

Your research should give you the insight to develop audience segments. Like the seeds, different segments have different needs and desires.

Crafting targeted messages for each segment will make those messages more effective. The seeds have a better chance to grow and flourish.

Prioritize Your Website

Too many church websites look straight out of the early 2000s.

A website is the first face that many people see of your church. Make a good first impression.

Websites are an essential part of a church marketing plan. They host contact information, photos, and ways to sign up for newsletters and other marketing automation programs. A well-maintained site is also needed to appear in search results.

If your web presence needs some love, rebuilding your site is a good investment.

Set Objectives

Churches typically have the goal of growing and expanding, but their endgame is rarely more specific than that.

Objectives should be specific and use baseline numbers gathered in your research. List who you’re targeting, what you want to accomplish, the amplitude of the change, and a deadline. The specificity will allow you to evaluate your progress.

“Increase attendance by the 18-23 age bracket by 15% by December 31st, 2018” is better than “bring in more young people.”

Specific objectives will help focus your work and show you how effective your work is.

Improve Your Church Marketing Plan

As churches adapt to the online age, it helps to have digital tools built with the faith in mind.

Christian Web Host offers web hosting and other packages for churches and Christian organizations. Take the first steps to updating your church marketing today.


5 Digital Marketing Solutions to Help Your Church’s Website Rank

digital marketing solutions

Churches are looking to digital strategies to increase their website traffic. Even if a church has built the best website it can be of little use without a good and consistent audience.

Knowing the right digital marketing solutions is as important as knowing how to use them.

With over 1 billion websites on the internet, the competition can be tough. But by creating content, staying consistent, and getting support, any church can succeed.

Putting effort into proven techniques is a great way to boost traffic. Here’s how to use digital marketing solutions and increase website viewership:

SEO and Analytics

Embracing the digital tools available means that any congregation can stay closer. While some churches are going so far as to offer online baptisms, a church doesn’t need to alter the tenets of their faith to be successful on the internet.

The way many organizations, churches, and companies track their success is with analytics and SEO – or search engine optimization – shows a website’s rank with certain search terms.

Analytics can measure the traffic of your audience. Using analytics will allow a church to find out the online habits and demographics of their viewers.

Before starting to use any digital marketing solutions it’s important to measure the starting point. Use a current view of analytics and SEO to track progress as you go.

  1. Create Expert Content

One of the most important strategies to building an online audience is creating content. By continually updating your website with valuable information viewers will be more likely to return.

Creating expert content means producing information that is valuable to your viewers. Churches are fortunate to already have an idea of the concerns and questions of the congregation.

Using these types of topics as a starting point can help you create content. But being as specific and unique for your church is a definite must.

Highlight special events, congregation members, topics, and new information. With this type of attention to content, you will be more likely to attract viewers.

  1. Focus on What Works

When a church begins creating content and updating more regularly they can see what works and what doesn’t. Using analytics tools allows your church to find which topics and blog posts get the most traffic.

This information lets a church know what is most valuable to website visitors. Focusing on the comments and responses is also a good way to find out where to put your efforts.

The blessing and curse of digital marketing solutions are all the opportunities available. A church can become distracted and ineffective online if they don’t remain focused.

Simply putting effort into the types of information your audience wants will keep them coming back for more.

  1. Go Mobile

In the early days of the internet, most viewers used desktop computers. Today the ratio is in favor of mobile users.

The audience of a church website is more likely to access information from smartphones and tablets. As a result, churches need to keep their design and content mobile-friendly.

Churches should also note that 81% of mobile users prefer an app to a website. Catering to the needs and wants of your audience is one of the best ways to build viewership.

More visitors will respond and interact with your site if you use mobile design and apps to help reach them.

  1. Digital Marketing Solutions From The Experts

It would be a mistake for any business, organization, or church to go it along with digital marketing solutions.

Capitalizing on the expertise of these experts can mean the difference between failure and success with church websites. Maybe especially on the internet the latest tools and techniques can change fast.

Working with experts lets churches focus their energy on what is important and what works. Companies like The Web Ally SEO work with churches to help them grow visitors and use the best tools.

By offering website building, SEO enhancement, and web development a trusted provider will allow a church to build their audience.

Also, using a company with similar values for web and domain hosting can help. A church can use experts with comparable values for the best results.

  1. An Integrated Approach

Success in using digital marketing solutions to build viewers requires an integrated approach. While the core of a church’s digital offerings can be a website there are many other tools to use.

For instance, if you focus on creating digital content then social media can help spread the good word. By making content that caters to your audience that is shareable on social media you will be reaching more current and potential visitors.

Integrating Video

In addition, augmenting social media and website content with video can help reach your goals. As tastes change on the internet it is wise to use many different tools in an integrated approach.

This strategy should be done both deliberately and cautiously. It is better to stay focused and perform well than getting distracted online.

On the other hand, there is no reason to resist using all the avenues available that you are comfortable with.

Focus on Unique Church Goals

One of the things that are clear in today’s digital market is that not all organizations are the same. Focusing on the unique needs of a church’s website is a requirement to boost your visitors.

While there are many practices that might work for every company or organization it’s important to work with the support that understands your needs.

Focus on the strengths of your church, your visitors, and your faith. The internet will help you spread this message to a wider audience if you work with the experts.

Find The Experts

Once a church knows the benefit of using the right support they won’t have to look far to find it.

Christian Web Host has helped churches build their audience since 1997 catering to the needs of our clients. We offer scalable solutions for everyone.

From dedicated servers to support technicians and engineers, we have your needs covered.

Don’t wait to build your online audience. Contact ChristianWebHost today.

Why Your Church Should Invest in a Local SEO Expert

local seo expert

A strong church is all about fostering compassion, understanding, and accountability within your community.

Although much of this work is done in-person, having a church website can further engage and build your audience.

However, you need more than a well-designed website to accomplish this, which is why you should focus on building online traffic. One of the best ways to increase traffic is to hire a local SEO expert.

Here are three of the many benefits professional digital marketing with a local focus can offer.

  1. Be Relevant and Engaging

There’s a big difference between strategies for a global market and those for the audience in your backyard.

Building a local SEO campaign targets all your efforts to the immediate community. It focuses on identifying local search behaviors to place you at the front of users’ search results.

An easy way of doing this, for example, is adding location specifics to your keywords. The more you include details about where you are, the more you can reach people searching within your area.

A company like Squawkia can help you navigate Google extensions to include photos of your church, your contact information, and your address.

  1. Beat Out the Competition

A local SEO expert not only understands what you need to do, but what your nearby competitors are already doing.

They can focus on the tactics of the church down the street or on the other side of town. Your competition’s behavior will help determine what strategies to implement first.

Since the rate of on-the-go online searches is increasing, this is valuable now more than ever. Roughly 60% of searches come from mobile devices. This means people are looking for a church as they pass through town visiting, or while out running errands.

Make your site mobile-friendly and make your SEO strategies mobile-focused.

Using this kind of responsive design can improve the user experience and brand loyalty over your competitors. It gets people interested in your church and builds online traffic as they share your site with friends.

  1. Continue the Conversation

One of the best ways to boost online traffic is to increase the amount of online conversations your church is involved with.

This includes reviews as well as commenting on and sharing content from other churches.

Responding to local reviews increases your brand awareness and credibility. It shows you care about what your church members have to say.

Additionally, it doesn’t hurt to tell other churches you care, too. Interacting with other online church communities can lead to powerful conversations in many areas of faith. It might even lead to a sermon idea or an activity to include at your next church retreat.

Build Your Christian Site and Contact a Local SEO Expert

Many Christians struggle with staying connected to the church outside of Sunday obligations.

Make it easier for them to live their calling and create an online platform for everyone to engage.

If your website has been struggling to gain traffic, it might be time to consider local SEO solutions. Focus on your immediate community and watch how your reach expands from there.

For more tips on building an effective Christian website, click here.