What PPC Can Do for Your Church Website

church website
Church Faith Religious Temple Worship Assembly Concept

The sole mission of a church is to spread the gospel to all who are willing to listen. The more people you reach, the better your chances are of converting them into church members.

There are several ways churches choose to reach out to their audiences.

Using old-school methods, such as fliers is great, but nothing compares to digital marketing.

Times are changing and with it so should your methods for advertising your church. The web has proven to be a great medium for reaching churchgoers and other interested community members.

With a church website, you can advertise your location, detail your beliefs, and provide your service times to your intended audience. To be successful, you need to have a strategy to drive traffic to your site.

That’s where PPC marketing comes into play. Let’s review how it can help your church website.

What is Pay-Per-Click?

Pay-Per-Click, or PPC, is a form of online marketing. It consists of running ad campaigns that display on websites and within search engine page results. Surely, you’ve seen sponsored links at the top and bottom of Google searches.

Churches can use PPC to quickly gain visibility for their websites. The key is to develop a campaign with the right keywords and ad copy. This requires lots of research and a bit of split testing in order to find the best results.

With PPC, you’re paying for ads based on the keywords you’re using. The more competitive the keyword, the higher the rate. Then each time someone clicks on your ad, you pay.

If no one clicks on your ad the entire day, you pay nothing at all. If you can create highly-targeted ads, you can improve the chance of attracting qualified “leads.”

Generic ads may generate plenty of clicks, but if it’s from the wrong traffic, then you’re wasting marketing dollars.

What is Google AdWords?

Google Adwords is the PPC advertising system that’s most popularly used. It allows you to create the ads you display in the Google search engine and various other Google properties. For instance, your ads may show up on websites that have Adwords accounts set up.

You bid on the keywords you want to target, and if there’s not too much competition, your ad will show up at the top when users type in your key phrases. In a sense, you have to bid and then win your bid in order to show up for your selected keywords.

The way winners are chosen is based on the CPC bid (the highest the bidder is willing to spend) and the Quality Score, which revolves around your click-through rate, landing page quality, and relevance.

Importance of PPC Marketing

It’s important to have a campaign that’s well thought out and high-quality. You can achieve this more easily when you obtain PPC marketing services from professionals like this company.

Once you win, you can create ad budgets, so you don’t overspend. For instance, if you only want to spend $20 per day, your ads will stop showing in the search results once you reach your limit.

How often your ad pops up in the search results depends on your keywords and match types selected on your campaign. In order to create a successful campaign, you have to focus on the following:

Keyword Relevance

All your keywords should be relevant to your campaign and the ad text.

Landing Page Quality

Optimize your landing pages with relevant keywords and clear calls-to-action.

Quality Score

Doing the above will improve your quality score, which improves your chances of winning bids.

Now that you understand what PPC and Adwords are, it’s time to see why your church website should use these marketing tools.

Let’s review the top benefits.

Get Your Church Website on the First Page of Search Engines

There are three major search engines: Google, Yahoo, and Bing. They all have PPC platforms. You can improve the visibility of your church website by creating campaigns on all search engines.

There’s no other form of advertisement that can get your church website to the top five results (as sponsored ads) on these major search engines.

Receive Immediate Traffic to Your Website

What attracts website owners to PPC marketing is how quickly it can increase your traffic. Unlike with SEO, which can take months to see results, PPC marketing can generate results almost instantly.

If you know your way around ad platforms, you can have your campaign up and running in less than an hour. This makes it perfect for advertising upcoming church events.

Generate Consistent Traffic

In order to convert more visitors into church members, you have to continuously draw in traffic to your site. This can also help if you’re hosting an online event or sale and need a lot of views quickly.

PPC marketing will provide a consistent flow of traffic to your website for as long as you have your ad campaigns going. Your ad spend will determine how much traffic flows into your church website. The higher your budget, the more traffic you will potentially earn.

Create Targeted Ads

It doesn’t really matter how many visitors your church website gets. If it’s a bunch of people from the wrong audience, then you’re not spending your marketing money wisely.

With PPC marketing, you can create ads that are highly targeted. This way, only folks who are really interested in what you offer will click on your ads. And this will also potentially boost your conversion rates.

The best way to create targeted ads is to focus your ad text and landing page on a very specific market. For instance, you could focus on young families who want to live a modern life that pleases God.

It may take some time to get the best results, so split testing different versions of ads and landing pages is key.

Test the Market in Advance

Does your church have a new idea for a product or service? Are you looking to change your focus on preaching the word in a more modern way?

Before doing a product launch or brand overhaul, you can test the market first. PPC ads will help determine how many people are actually interested in your new idea. If you see there are a lot, then you can consider taking the leap of faith.

Increase Your Reach

There are only so many people you can reach with local flyers. The internet makes reaching the masses easier than ever before.

If you’re a church looking to grow its membership, then PPC can work for you. And this goes for both online churches, as well as physical churches.

Your ads will show up in search engines, as well as on websites using Google Adwords, Bing Ads or Yahoo Ads. If you initiate ad retargeting, your ads will follow your website visitors throughout the web for a certain amount of time.

This can increase their chances of returning to your church website.

You Are in Complete Control

The tools and features included in PPC platforms are quite extensive. There are analytics and tracking tools, as well as geo-targeting and ad scheduling features.

All of this gives you more power over your campaigns. For instance, if your local church is looking for new members in four cities around your location, then you can create campaigns for each of those areas.

If you know your audience is normally online on specific days and at specific times, you can schedule your ads to display only during those times and days.

The ability to track your ad spend, conversions and traffic can help improve your campaigns substantially. In turn, you can potentially boost your conversions and lower your ad spend.

Search Engines Aren’t the Only Platforms

You definitely don’t want to overlook the benefits of placing your ads on Google, Bing, and Yahoo. However, you don’t want to limit your church website.

With that said, there are other platforms you can include in your PPC marketing campaigns. For instance, you can use Facebook ads, display advertising, and video advertising.

You have to reach out to the content owner to get advertising spots on their videos and websites. For instance, you can purchase banner ads on relevant websites. Plus, you can have YouTube publishers place your ads in their videos.

A solid strategy is key to making all the pieces of the PPC puzzle fit soundly together.

Christian Web Hosting for Your Website

Spreading the word is easy when you have access to the right tools and technology.

At Christian Web Host, we’re committed to helping church websites increase their visibility by offering them quality web hosting. We can also register your site with various domains, including .church, .com, .org and .net.

If you’re looking for a quality hosting service for your church website, don’t hesitate to reach out to us. Stop by our site today to learn more. And if you have any questions, feel free to contact us!

Planning for a Stress Free Christian Wedding Ceremony

Christian Wedding

If you’re thinking about tying the knot and want to keep true to your faith-based values, there are some tips you’ll want to know.

You can plan a Christian wedding that is still fun, festive, and memorable.

Consider the tips below to enjoy the wedding of your dreams.

#1: Find Pre-Marital Counseling From A Christian Wedding Counselor

Since many marriages today end in divorce, you’ll need to find a counselor that’ll get you and your soon-to-be spouse on the same page.

If your faith means a lot to you, take the time to search specifically for a Christian wedding counselor.

Many states require you to get pre-marital counseling prior to tying the knot. It doesn’t hurt to get some couple’s therapy whether your state requires it or not.

Once you have found a counselor that you both feel comfortable with, get some price estimates. You can expect to pay between $75 per hour and $150 per hour on professional counseling.

#2: Write Out Your Vows In Advance

In planning out the most luxurious wedding, many people lose the love in it all.

Rather than allowing that to happen, you need to form new bonds and connections. One way to appreciate and love them is to write out your vows well in advance.

These vows will affirm your love and give you the charge that you need to make it through a potentially stressful wedding planning process.

#3: Book The Venues Early And Shop Around

To make sure that your wedding becomes a reality, you’ll want to secure your venues as early as possible.

Doing this not only locks in competitive dates, which book a year in advance, but to also find the best price deals.

For your wedding, make sure to look around at different church websites. You’ll be able to not only check out the church decor but learn more about the pastor you want to officiate the wedding.

Booking early is incredibly important if you’re planning a destination wedding. For instance, booking a wedding in Hungary means nailing down the location and arranging for travel, so the sooner the better.

Staying on top of these details now reduces stress later.

#4: Stay In The Spirit

When you want to keep God first in your marriage, this begins with your walk of faith leading up to the wedding.

Start a prayer journal and stay on one accord as you grow into the idea of being husband and wife. This prayer will carry you through the process and renew your mind and spirit to come together as one.

#5: Plan The Honeymoon At The Same Time

Last, but not least — relax!

Your wedding is supposed to be a time of joy and celebration, so make sure you don’t sweat the small stuff. One way to keep sight of the big picture is to plan out your honeymoon.

Find the hotels, sights and tourist attractions in the area and let that drive you as you undergo the process of planning your Christian wedding.

We’d love to get your thoughts. Leave a comment below!


How the Church Can Help You Find Your Spiritual Self

spiritual self

Are you feeling a spiritual void in your life?

Maybe you’re just considering spirituality for the first time or you’re just feeling out of touch with the faith you grew up with.

Did you know that feelings of spirituality are actually on the rise in the United States?

Here are a few ways that getting involved with a church can help you find and nurture your spiritual self!

1. Community

It can be difficult to bring new energy to your spiritual life on your own. One huge benefit that a church can bring to your spiritual life is a sense of community.

Whether you’re part of a large or small congregation, the church community is an invaluable spiritual asset.

When you find a church that’s a good fit, you’ll find people that are there to support you throughout the peaks and valleys of faith life.

In addition to the larger church community, you might even get an opportunity to connect in smaller group activities and meetings to bond with others who are on their own spiritual journey.

2. Rituals

Church traditions and rituals offer a way to put your spiritual life into consistent practice.

Like anything, your personal spirituality needs to be practiced and exercised regularly for you to find your spiritual self and grow.

From prayer meetings, to worship services, to church weddings, you’re bound to find rituals that enrich your spiritual life no matter what kind of church you attend.

3. Spiritual Direction for Finding Your Spiritual Self

Whether you choose a Protestant, Catholic, or nondenominational church, there will be people invested in your spiritual journey there.

Many churches have pastors, priests, deacons, or ministers that work to serve members of the church through spiritual direction.

A spiritual director will be open to hearing your questions, specifics about your life and feelings, and your spiritual journey. They can provide you with practices, resources, Scripture passages, and meditations to help you along the way.

4. Opportunities to Serve Others

Finding your spiritual self can happen in unexpected ways. A church can provide you with opportunities to serve others. Service can be a serious way of enriching your spiritual life.

A church may offer service trips for members to feed the poor at a soup kitchen or visit the sick in a hospital or nursing home.

Churches may also offer resources for understanding how your vocation and job tie into your spirituality.

For example, your work might involve helping businesses grow, like the marketers at Inner Spark Creative. Your church leaders might remind you that helping a business grow provides others with a sense of purpose and security in their work.

Find a Church for You!

Are you feeling more confident that the church might be able to help you in your soul searching after hearing these 4 reasons?

Do you know of a great church where others could find their spiritual self?

Let us know in the comments! Check out the other articles on our blog for more inspiration in your spiritual life!