5 Web Design Elements to Help Your Church Site Run Smoothly

web design elements

In the last 10 years, church attendance has dropped almost 20%, and a large part of this decline comes from fewer youths and young adults. Why not attract this generation in the way that they respond best-with stunning web design elements and online features!

Here are 5 web design elements that will help your church site perform better.

  1. Start with a Plan

The very first step you need to take before making or editing your website is to develop a strategic plan.

Will your website focus on attracting new members, retaining old ones, or “C” all of the above. It’s important to have a plan in mind so that each aspect of the website fulfills the purpose.

Otherwise, you may waste a lot of time on elements that don’t make any difference at all. After you have a plan, you’re ready to start developing your website.

Here are some ways to find the best church website builder and get started immediately.

  1. Make Contact Information Easily Accessible

While you are building your website you need to remember this next crucial element. Make your contact information incredibly easy to find.

People may turn to your website in moments of crisis looking for help. If there is not a clear and easy point of contact, they will likely leave the site.

Your contact information is also important to add so that people know where to go for worship services and any other events. By adding in your website and complying with Google standards, people will be led by their mobile navigation to your building.

  1. Make it Mobile Friendly

That brings us to our next step. Be sure your site is mobile friendly. The majority of all internet consumption across the world comes from mobile devices.

That means that more likely than not people will be viewing your website on their phones, not from their desktops.

In order to better improve the mobile experience, avoid long paragraphs of text. Break it up with photos, bullets, or videos.

  1. Stay Updated

The fourth step is to continuously update your content. This will help your website in multiple ways. First, it will give people a reason to come back to your site.

Second, it will also improve your ranking on search engines. You can add updated content through blog posts, videos, and event information pages.

  1. Diversify Your Content

The last step is to diversify your content. Adding in videos and photos will engage your viewers and keep them on the page longer. This in return will improve your website’s ranking.

Unfortunately, these pieces can use a lot of memory. In order to avoid losing them, look into using a cloud archive service like HubStor.

Get the Best Web Design Elements Today

Now that you know the basics, it’s time for you to create your very own website, complete with the best web design elements!

As you design your page be sure to check out these 5 simple ways to improve it. This will help you avoid mistakes and create great content from the beginning.

Have any questions? Send them over our way! We’d love to give you personal advice.

5 Tips for Improving Your Church Marketing Plan

church marketing plan

Effective marketing is one of the trickier tasks for churches.

While challenging, it is still possible to promote your church while maintaining the authenticity of your message.

If you want to grow your congregation, read on for 5 tips for improving your church marketing plan.

Discover Yourself

Before you can promote your church to potential new members, you need to understand yourself.

Every organization has a certain identity and personality, from non-profits to large corporations. Churches are no different.

What type of church are you?

How do you worship? Are you influenced by any cultures based on your history? Do you emphasize certain types of community work?

Every church has a unique personality. Once you evaluate yourself and find ways to characterize your church, your church marketing plan will be much more focused.

Do Research

  1. Edwards Deming is attributed with a quote relevant to marketers and church-goers alike: “In God we trust; all others bring data.”

Research should be the foundation upon which all marketing activities are based. Data shows you the actual sources of problems.

Take the time to do some primary research about your church. Create a survey for your congregation. Ask them how they found the church, why they come every Sunday, and what they want to see.

More importantly, gather information from people not going to church. If a family decides to leave, ask them politely to answer some questions. You could also host focus groups for community members, regardless of their affiliation.

Research takes effort, but it will save you time and money with a more effective, data-driven marketing plan.

Target Your Message

All churches want to uphold Christ’s directive and reach everyone. But while you can sow the seeds, some just won’t take root.

Focus on the seeds that you can nurture.

Of these, individual seeds may have different needs. Some need more water. Others need richer soil or more sun.

Your research should give you the insight to develop audience segments. Like the seeds, different segments have different needs and desires.

Crafting targeted messages for each segment will make those messages more effective. The seeds have a better chance to grow and flourish.

Prioritize Your Website

Too many church websites look straight out of the early 2000s.

A website is the first face that many people see of your church. Make a good first impression.

Websites are an essential part of a church marketing plan. They host contact information, photos, and ways to sign up for newsletters and other marketing automation programs. A well-maintained site is also needed to appear in search results.

If your web presence needs some love, rebuilding your site is a good investment.

Set Objectives

Churches typically have the goal of growing and expanding, but their endgame is rarely more specific than that.

Objectives should be specific and use baseline numbers gathered in your research. List who you’re targeting, what you want to accomplish, the amplitude of the change, and a deadline. The specificity will allow you to evaluate your progress.

“Increase attendance by the 18-23 age bracket by 15% by December 31st, 2018” is better than “bring in more young people.”

Specific objectives will help focus your work and show you how effective your work is.

Improve Your Church Marketing Plan

As churches adapt to the online age, it helps to have digital tools built with the faith in mind.

Christian Web Host offers web hosting and other packages for churches and Christian organizations. Take the first steps to updating your church marketing today.

 

5 Digital Marketing Solutions to Help Your Church’s Website Rank

digital marketing solutions

Churches are looking to digital strategies to increase their website traffic. Even if a church has built the best website it can be of little use without a good and consistent audience.

Knowing the right digital marketing solutions is as important as knowing how to use them.

With over 1 billion websites on the internet, the competition can be tough. But by creating content, staying consistent, and getting support, any church can succeed.

Putting effort into proven techniques is a great way to boost traffic. Here’s how to use digital marketing solutions and increase website viewership:

SEO and Analytics

Embracing the digital tools available means that any congregation can stay closer. While some churches are going so far as to offer online baptisms, a church doesn’t need to alter the tenets of their faith to be successful on the internet.

The way many organizations, churches, and companies track their success is with analytics and SEO – or search engine optimization – shows a website’s rank with certain search terms.

Analytics can measure the traffic of your audience. Using analytics will allow a church to find out the online habits and demographics of their viewers.

Before starting to use any digital marketing solutions it’s important to measure the starting point. Use a current view of analytics and SEO to track progress as you go.

  1. Create Expert Content

One of the most important strategies to building an online audience is creating content. By continually updating your website with valuable information viewers will be more likely to return.

Creating expert content means producing information that is valuable to your viewers. Churches are fortunate to already have an idea of the concerns and questions of the congregation.

Using these types of topics as a starting point can help you create content. But being as specific and unique for your church is a definite must.

Highlight special events, congregation members, topics, and new information. With this type of attention to content, you will be more likely to attract viewers.

  1. Focus on What Works

When a church begins creating content and updating more regularly they can see what works and what doesn’t. Using analytics tools allows your church to find which topics and blog posts get the most traffic.

This information lets a church know what is most valuable to website visitors. Focusing on the comments and responses is also a good way to find out where to put your efforts.

The blessing and curse of digital marketing solutions are all the opportunities available. A church can become distracted and ineffective online if they don’t remain focused.

Simply putting effort into the types of information your audience wants will keep them coming back for more.

  1. Go Mobile

In the early days of the internet, most viewers used desktop computers. Today the ratio is in favor of mobile users.

The audience of a church website is more likely to access information from smartphones and tablets. As a result, churches need to keep their design and content mobile-friendly.

Churches should also note that 81% of mobile users prefer an app to a website. Catering to the needs and wants of your audience is one of the best ways to build viewership.

More visitors will respond and interact with your site if you use mobile design and apps to help reach them.

  1. Digital Marketing Solutions From The Experts

It would be a mistake for any business, organization, or church to go it along with digital marketing solutions.

Capitalizing on the expertise of these experts can mean the difference between failure and success with church websites. Maybe especially on the internet the latest tools and techniques can change fast.

Working with experts lets churches focus their energy on what is important and what works. Companies like The Web Ally SEO work with churches to help them grow visitors and use the best tools.

By offering website building, SEO enhancement, and web development a trusted provider will allow a church to build their audience.

Also, using a company with similar values for web and domain hosting can help. A church can use experts with comparable values for the best results.

  1. An Integrated Approach

Success in using digital marketing solutions to build viewers requires an integrated approach. While the core of a church’s digital offerings can be a website there are many other tools to use.

For instance, if you focus on creating digital content then social media can help spread the good word. By making content that caters to your audience that is shareable on social media you will be reaching more current and potential visitors.

Integrating Video

In addition, augmenting social media and website content with video can help reach your goals. As tastes change on the internet it is wise to use many different tools in an integrated approach.

This strategy should be done both deliberately and cautiously. It is better to stay focused and perform well than getting distracted online.

On the other hand, there is no reason to resist using all the avenues available that you are comfortable with.

Focus on Unique Church Goals

One of the things that are clear in today’s digital market is that not all organizations are the same. Focusing on the unique needs of a church’s website is a requirement to boost your visitors.

While there are many practices that might work for every company or organization it’s important to work with the support that understands your needs.

Focus on the strengths of your church, your visitors, and your faith. The internet will help you spread this message to a wider audience if you work with the experts.

Find The Experts

Once a church knows the benefit of using the right support they won’t have to look far to find it.

Christian Web Host has helped churches build their audience since 1997 catering to the needs of our clients. We offer scalable solutions for everyone.

From dedicated servers to support technicians and engineers, we have your needs covered.

Don’t wait to build your online audience. Contact ChristianWebHost today.