5 Beautiful Wedding Invitation Trends to Know About

wedding invitation trends

Have you recently gotten engaged? If so, you’ve likely begun the exciting but often overwhelming process of choosing a dress, a venue, a color scheme, even a signature cocktail for the reception.

First things first, though — to ensure that your friends and family will be able to attend, you will need to send out invitations! Check out the hottest wedding invitation trends to give you inspiration!

Hand Lettering

There’s been an explosive resurgence in the popularity of hand lettering in the past few years, and with good reason. Hand lettering can evoke elegance, whimsy, or nostalgia. It infuses ordinary text with a personality that simply doesn’t exist in regular typography. And isn’t that exactly what you want for your wedding invitations?

Commission an artist to create hand-lettered save-the-dates and invitations. This is a wonderful way to design your own wedding invitations, ensuring that they are 100% unique!

Monochrome Minimalism

Clean, minimalist design is everywhere these days, from websites to wedding invitation trends. Whether you choose hand lettering or a more traditional font, minimalism and a monochrome palette will keep the emphasis on the important aspects of your invitation — specifically, your names and the pertinent details.

Minimalism doesn’t have to mean that your wedding invites look like a handwritten grocery list or an e.e. cummings poem, however. Incorporate simple design elements like horizontal lines, graphic frames, bold ampersands, or a mix of fonts and font sizes.

Greenery and Natural Elements

Pantone’s color of the year is a beautiful yellow-green shade called Greenery. It’s a perfect color for outdoorsy couples who are tying the knot in a church and want to bring nature into the ceremony, or those who are planning an al fresco ceremony.

Other natural elements that are popping up in wedding invitation trends are wood-grain patterns, leaves and wreaths, and earth tones.

Watercolor Washes

Not into minimalism? Maybe green is not your color, but you still want something besides black and white? Look at some of the absolutely gorgeous watercolor designs for wedding invitations. Flowers are a perennial motif for weddings, and watercolor versions help them turn into a stunning, yet subtle background pattern for your invites.

Another way to use watercolor is by choosing gradients or stripes in your wedding color(s). Used this way, washes of color convey romance without overpowering your information with garish floral prints.

Metallic Foils

Last on our list of wedding invitation trends is bold metallic foil elements. Gold foil is the most popular, followed by silver and copper. Or go big and use a mix of metallic elements to adorn your invitations.

With this trend, you’ll want to keep the metallic foils to a minimum. Too much glitz is distracting and tacky, but just a touch of glimmering gold or shining silver can add the perfect pop of glamour.

Which of These Wedding Invitation Trends Is Your Favorite?

Comment below and tell us if you’re thinking of using hand lettering, metallic foils, watercolors, or natural elements in your wedding invitations — or if you’re doing something altogether different!

 

5 Web Design Elements to Help Your Church Site Run Smoothly

web design elements

In the last 10 years, church attendance has dropped almost 20%, and a large part of this decline comes from fewer youths and young adults. Why not attract this generation in the way that they respond best-with stunning web design elements and online features!

Here are 5 web design elements that will help your church site perform better.

  1. Start with a Plan

The very first step you need to take before making or editing your website is to develop a strategic plan.

Will your website focus on attracting new members, retaining old ones, or “C” all of the above. It’s important to have a plan in mind so that each aspect of the website fulfills the purpose.

Otherwise, you may waste a lot of time on elements that don’t make any difference at all. After you have a plan, you’re ready to start developing your website.

Here are some ways to find the best church website builder and get started immediately.

  1. Make Contact Information Easily Accessible

While you are building your website you need to remember this next crucial element. Make your contact information incredibly easy to find.

People may turn to your website in moments of crisis looking for help. If there is not a clear and easy point of contact, they will likely leave the site.

Your contact information is also important to add so that people know where to go for worship services and any other events. By adding in your website and complying with Google standards, people will be led by their mobile navigation to your building.

  1. Make it Mobile Friendly

That brings us to our next step. Be sure your site is mobile friendly. The majority of all internet consumption across the world comes from mobile devices.

That means that more likely than not people will be viewing your website on their phones, not from their desktops.

In order to better improve the mobile experience, avoid long paragraphs of text. Break it up with photos, bullets, or videos.

  1. Stay Updated

The fourth step is to continuously update your content. This will help your website in multiple ways. First, it will give people a reason to come back to your site.

Second, it will also improve your ranking on search engines. You can add updated content through blog posts, videos, and event information pages.

  1. Diversify Your Content

The last step is to diversify your content. Adding in videos and photos will engage your viewers and keep them on the page longer. This in return will improve your website’s ranking.

Unfortunately, these pieces can use a lot of memory. In order to avoid losing them, look into using a cloud archive service like HubStor.

Get the Best Web Design Elements Today

Now that you know the basics, it’s time for you to create your very own website, complete with the best web design elements!

As you design your page be sure to check out these 5 simple ways to improve it. This will help you avoid mistakes and create great content from the beginning.

Have any questions? Send them over our way! We’d love to give you personal advice.

5 Tips for Improving Your Church Marketing Plan

church marketing plan

Effective marketing is one of the trickier tasks for churches.

While challenging, it is still possible to promote your church while maintaining the authenticity of your message.

If you want to grow your congregation, read on for 5 tips for improving your church marketing plan.

Discover Yourself

Before you can promote your church to potential new members, you need to understand yourself.

Every organization has a certain identity and personality, from non-profits to large corporations. Churches are no different.

What type of church are you?

How do you worship? Are you influenced by any cultures based on your history? Do you emphasize certain types of community work?

Every church has a unique personality. Once you evaluate yourself and find ways to characterize your church, your church marketing plan will be much more focused.

Do Research

  1. Edwards Deming is attributed with a quote relevant to marketers and church-goers alike: “In God we trust; all others bring data.”

Research should be the foundation upon which all marketing activities are based. Data shows you the actual sources of problems.

Take the time to do some primary research about your church. Create a survey for your congregation. Ask them how they found the church, why they come every Sunday, and what they want to see.

More importantly, gather information from people not going to church. If a family decides to leave, ask them politely to answer some questions. You could also host focus groups for community members, regardless of their affiliation.

Research takes effort, but it will save you time and money with a more effective, data-driven marketing plan.

Target Your Message

All churches want to uphold Christ’s directive and reach everyone. But while you can sow the seeds, some just won’t take root.

Focus on the seeds that you can nurture.

Of these, individual seeds may have different needs. Some need more water. Others need richer soil or more sun.

Your research should give you the insight to develop audience segments. Like the seeds, different segments have different needs and desires.

Crafting targeted messages for each segment will make those messages more effective. The seeds have a better chance to grow and flourish.

Prioritize Your Website

Too many church websites look straight out of the early 2000s.

A website is the first face that many people see of your church. Make a good first impression.

Websites are an essential part of a church marketing plan. They host contact information, photos, and ways to sign up for newsletters and other marketing automation programs. A well-maintained site is also needed to appear in search results.

If your web presence needs some love, rebuilding your site is a good investment.

Set Objectives

Churches typically have the goal of growing and expanding, but their endgame is rarely more specific than that.

Objectives should be specific and use baseline numbers gathered in your research. List who you’re targeting, what you want to accomplish, the amplitude of the change, and a deadline. The specificity will allow you to evaluate your progress.

“Increase attendance by the 18-23 age bracket by 15% by December 31st, 2018” is better than “bring in more young people.”

Specific objectives will help focus your work and show you how effective your work is.

Improve Your Church Marketing Plan

As churches adapt to the online age, it helps to have digital tools built with the faith in mind.

Christian Web Host offers web hosting and other packages for churches and Christian organizations. Take the first steps to updating your church marketing today.